Spa Start-Up Brand Identity

When our client—a newly licensed esthetician—was preparing to open her own spa, she needed a full brand identity to help her stand out and gain trust in a competitive market. We worked closely with her to understand the essence of her services, her clientele, and how she wanted her business to feel: clean, inviting, luxurious, and professional.

We developed a modern logo, soothing yet elegant color palette, and soft, welcoming fonts to reflect her personality and the calming environment she created for her clients. We also designed business cards and a dynamic QR code that linked to her virtual business card, allowing clients to quickly save her contact information upon visiting her spa. It was a simple but powerful touch that made rebooking and referrals much easier.

Key Takeaway:

Branding isn’t just about looks—it’s about functionality, consistency, and customer experience. Helping a start-up translate passion into a visual identity that feels like them is one of the most rewarding parts of what we do.